The No Butts About It Campaign is active and rocking almost 14 years after its formation, and the outreach is causing a ripple effect that is being felt across the globe!
Dave is avidly contacting government, organization, and corporate entities, as well as individuals, to raise awareness and recommend having ashtrays available for easy and proper disposal. A green car dealership that includes an awareness poster on the front seat of every car sold, a corporation that has signs and ashtrays in its outdoor quad and parking area where smokers congregate, and college campuses that are increasing the number of ashtrays around to increase the ease of proper disposal. Each time one smoker's conduct is changed, it's that many less butts on the ground, in the water supply, that could endanger animals and toddlers, or that could cause a destructive fire. Each time one smoker whose conduct is changed is around other smokers, they change their conduct, and the circle of awareness continues to widen. As each smoker has an effect on those around them, they also effect change in their workplace, gym, town parks, and other places they frequent by impressing on those places to hang a poster or provide proper disposal mechanisms.
The No Butts About It Campaign has also been targeting entertainment venues, musicians, and sports teams and players in an attempt to start awareness at concerts and sporting events. Patrons who smoke do so while tailgating in the parking area, and other forms of environmentalism are being promoted at these events. It is easy enough to incorporate the cigarette litter message in publicity materials and programs, on signs around the parking lots, with placement of more ashtrays at key areas, and directly from the headliners of the events. Inroads are being made and these areas are being cleaned up.
An exciting venture is a collaborative effort between No Butts About It and Keep America Beautiful regarding implementation of a cigarette litter prevention program statewide throughout Connecticut. This initiative is taking off, showing fabulous results, and will become a role model for other states to emulate as it heads towards a national trend. For instance, the implementation of cigarette litter awareness and disposal mechanisms in the Town of Woodbridge has yielded a decrease of 45% in the amount of littered butts! Rentschler Field, a 40,000-seat capacity stadium where the University of Connecticut football team plays, has become a participant and noted a marked reduction in cigarette litter. Hammonasset State Park, one of the busiest beach parks in the state, implemented the prevention program throughout the summer months and noted a decrease of 27% in cigarette litter. These numbers are huge and awesome. As more places undertake these same efforts, not only will those places be cleaner and greener, but propery maintenance costs will seriously decrease and negative implications such as ingestion by toddlers and animals, and risk of fire, will be decreased as well.
Requests come in constantly for more information, suggestions, and advice on the issue of cigarette litter. Moreover, people are writing that their efforts are producing results in their own spaces on the globe! Working together, we all make a difference.